Corporate Culture

Corporate mission: Focus on the development of off-road tires, contribute to social progress, and 

enable employees to feel growth, care, and happiness,

Enable customers to experience value, safety, and peace of mind, and enable shareholders to gain 

profits and wealth.

Corporate spirit: strict, down-to-earth, progressive, innovative

Corporate vision: To be a leading and world-class non road tire industry in China.

Core values: Integrity, Integrity, Collaboration, Responsibility